So I had some time to kill and wondered into their Denver store. Usually, I really don't like going downtown or going to stores, but long story short, the manager really knows customer service and patiently listened to my needs. Their culture and company mission statement is spot-on and overall a company that really does exist for those of us who enjoy (need to be) outdoors, not just to look "outdoorsy."
I have no problem with whatever trend others follow, but it's been difficult finding clothes and styles that focus more on quality than stuff for the Hummer people who never go off road.
MK is my new clothing equipment co.