First review has it right with the first statement of "Wow!" Incredibly roomy and incredibly sturdy. I took it out for its first run to the grocery store and it not only fit the equivalent of probably three paper bags in it, but I also found the straps distributed the weight (milk cartons, canned products, root vegetables) nicely so it was easy to lift, carry and maneuver. Closing snap at top is a nice touch. Loving it already and I'm sure this will be my favorite tote for the next decade!
Color is more saturated, deeper hues than is pictured online, but I don't have a problem with vibrant colors.